Cooperation Tools for Farm and Marketing Associations

How to use the tools

These "Cooperation Tools for Farm and Marketing Associations" are intended for farm associations on the one hand, and for cooperations exceeding value chains on the other.

Many contents and methods are suitable for both perspectives. However, there are several options to choose from when it comes to methods or examples. There you can choose between materials for farm associations or for marketing associations.

Who is the target group?
The target group are all members of an association who are actively involved. In other words, all important participants in the cooperation. In the case of companies, it is the proprietors, but also important employees who share in the profits and losses of the company over a longer period of time. In the case of associations, it is the association partners.

The toolbox consists of 12 areas.
We recommend that newly founded associations work on the areas in a clockwise direction, starting with the diagnostic sheet. This will create a good basis for the success of your association.

The diagnostic tool is intended for existing associations. If you do not have to bring all the fields of work up to date anyway, we recommend that you answer the questions of this diagnostic tool together. This will help you to identify which fields of work need to be addressed most urgently. We recommend that you also work on the selected areas in a clockwise direction, starting at the top.

The further procedure is discussed in the area „How do we create engagement?“.

You can find further documents and materials in German language here.